Yahoo! declared that it has hired Marissa Mayer as its next President and CEO. The company is certainly expecting that Mayer, who is Yahoo’s third us president in under a year, can help regain some of the look for motor's missing business. Since a lot of industry experts and associates were forecasting the job would be granted to temporary CEO Ross Levinsohn, the declaration was completely surprising and stunned the industry.
Although Mayer has less professional encounter than her forerunners, she was one of Google’s first workers, and she has been important in their success. In addition, she has a Master’s level in information technology from Stanford School, and she has a complete knowing of both the specialized and business difficulties that Google currently looks.
During Mayer’s 13 years at Google, she organised many roles, such as professional, developer, product administrator, and professional. She was Google’s 20th worker, its first women professional, and, most lately, the professional that led Google’s local and location department. Even though she was a increasing celebrity and a outstanding representative for Google, there has been rumours about stress between Mayer and Ray Page’s mature authority group.
In an formal news launch, Mayer released the following statement:
“I am recognized and pleased to lead Yahoo!, one of the Internet’s leading locations for more than 700 thousand customers. I look ahead to working with the Business's devoted workers to bring modern products, content, and customized encounters to customers and marketers all around the world.”
Even though Mayer has a success of industry encounter and understanding, she will not have an easy time switching Yahoo! around. The gradually passing away look for engine optimization has ongoing to lose business to its competitors for the past ten months, and Google seems positioned to continue taking over the look for industry for the long run.
Do you think Mayer can turn Yahoo! around? What would it take for you to start using Yahoo! instead of Google?
Sources Include: Market Watch, CNN Money, & Bloomberg Businessweek